BIZ Sprint

The Challenge

I was tasked to create and design a website to advertise and draw in leads to BIZSprint, an entrepreneurial startup accelerator geared towards startup businesses. This is a program conducted through Arrowhead Center, a part of New Mexico State University, that is part of a series of “sprints” that are designed to help entrepreneurs. Each sprint needs to have a unified branding but be distinct enough to clearly separate the programs.

The Solution

I first began by getting a project brief for a website to be built as a landing page for the program. There was a tight deadline for this website to be built. The main call to action was to get people to  apply to the BIZSprint program and to provide information about the program. I began my process by sketching out the wire frame of the website to map out the user interface. After developing the interface, I created the logo, keeping in mind the overall branding of all the accelerator sprints. After creating the logo, I created the website slider which would serve as the primary branding image for the program. This was the third program in a series of sprints, alongside Ag Sprint, Tech Sprint, and Health Sprint.

Complete Program Identity

The Third Sprint of Four

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WordPress Design

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Image Creation

Day Turnaround

Cups of Coffee

Fully Responsive SIte

The site needed to work across all digital platforms, phone, tablets, and computer.

Built on WordPress

Built on WordPress theme, the content management system is the ideal platform for this site to allow for other editors to update information about the program.

User Friendly

The site is simple in design to allow for the main call to action to be the focal point for the user. The primary function of the site is to allow for people to apply to the site and provide information about the program itself.

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