I was tasked to create and design a website to advertise and draw in leads to TechSprint, an entrepreneurial startup accelerator geared towards technological endeavors. This is a program conducted through Arrowhead Center, a part of New Mexico State University, that is part of a series of “sprints” that are designed to help entrepreneurs. Each sprint needs to have a unified branding but be distinct enough to clearly separate the programs.
I first began by getting a project brief for a website to be built as a landing page for the program. There was a tight deadline for this website to be built. The main call to action was to get people to apply to the Tech Sprint program and to provide information about the program. I began my process by sketching out the wire frame of the website to map out the user interface. After developing the interface, I created the logo, keeping in mind the overall branding of all the accelerator sprints. After creating the logo, I created the website slider which would serve as the primary branding image for the program.
Complete Program Identity
The Second Sprint of Four
Cups of Coffee
Fully Responsive SIte
The site needed to work across all digital platforms, phone, tablets, and computer.
Built on WordPress
Built on WordPress theme, the content management system is the ideal platform for this site to allow for other editors to update information about the program.
The site is simple in design to allow for the main call to action to be the focal point for the user. The primary function of the site is to allow for people to apply to the site and provide information about the program itself.